Investors spend less than three minutes reviewing a pitch deck. A deck that doesn't communicate the essentials clearly in the first five slides will not get a meeting.
1. Cover — Company name, logo, tagline, contact. Sets the tone.
2. Problem — The specific problem, for whom, and why it matters now. One sentence a non-expert can understand.
3. Solution — How your product addresses the problem. Use screenshots or a demo if the product is live.
4. Market Opportunity — TAM, SAM, SOM. Be honest about the serviceable market. Show why it's growing and why now.
5. Business Model — How you make money. Pricing, margins, LTV:CAC if you have it.
6. Traction — Revenue, user growth, retention, pilots. Real early traction is more valuable than projections.
7. Go-to-Market — Which channels, at what cost, and how that scales.
8. Competitive Landscape — Where you sit relative to alternatives. Your differentiation should be specific, not aspirational.
9. Team — Why this team, for this problem, at this time. Domain expertise and relevant experience.
10. Financials — 3-year projections with assumptions made explicit. Revenue, gross margin, cash burn, runway.
11. The Ask — How much you're raising, what it funds, what milestones it gets you to.
12. Close — Reinforce the vision. Contact details.
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